“Online retailer Bigreds.com is suing Yahoo Inc.
for $1 million, alleging that it was overcharged nearly that amount
because it was the victim of click fraud, according to court documents.”

Read more…

Depending on the outcome, this case could have far-reaching implications. It is my belief click fraud is still rampant and something needs to be done to get it under control.

Agree, disagree??

Technorati Tags: ppc, yahoo, overture, click fraud