“Google says it has nearly settled a class action lawsuit alleging that the search engine charges inflated advertising rates because of rampant click fraud.” Read more…

This is the kind of thing that should have EVERY etailer mad as a hornet. None of the major PPC advertising engines provide any sort of detailed click analysis to their advertisers. This is the biggest reason our company quit PPC adversiting a few years ago. We certainly were nowhere near Google or GoTo/Overture/Y! Search Marketings largest customers, but there must be thousands of other small to medium sized etailers who voted with their feet and spent their $$ on other, more legitimate, forms of traffic generation.

Your thoughts?